In October 1924, Svenskt Tenn opens its doors on Smålandsgatan in Stockholm. Only thirty years old, Estrid Ericson, the art teacher from Hjo, invests the small inheritance she has just received from her father in her company.

TOGETHER WITH THE ESTABLISHED pewter artist Nils Fougstedt, Estrid Ericson wants to offer modern pewter objects at reasonable prices. They produce these themselves in the little workshop behind the store. Pewter has quickly become one of the most exciting materials of the era, competing more with the new glass and ceramics of the time than with metals such as silver and silver plating. Svenskt Tenn quickly gains recognition as an established brand of quality, and establishes a name for itself. In 1925, it receives a gold medal at the World Exhibition in Paris.