To mark wohnbedarf’s 25th anniversary, architects Marcel Breuer and Anton Bee redesign the store at Talstrasse 11. 1958 sees the establishment of the company’s first wholesale department. A partnership is also launched with graphic designer Ernst Hiestand in the same year. In the 1960s, wohnbedarf’s modern furniture finally makes its breakthrough. One exhibition follows hard on the heels of another and furniture sales boom. 1966 marks the renaming of the wholesale department to become “wb form” – a further sign of the company’s great success.
In 1968, the sole trader business changes its name to “S. Jehle, Wohnbedarf.” The same year sees the foundation of the stock corporation wohnbedarf AG in Basel, which specializes in “manufacturing and trading in wohnbedarf furniture and similar products.”